Get SEEN.

A framework for making an entity easy for AI to find, read, verify, and recommend.

The four layers

• S: Structure

  Make the answer extractable. Put definitions, pricing, scope, comparisons, and core facts in visible HTML with real hierarchy.

• E: Evidence

  Make claims verifiable. Pair numbers, outcomes, and positioning with methodology pages, case studies, bylines, and primary sources.

• E: Entity

  Make the entity unambiguous. Use one canonical name, one description, consistent profiles, schema, and a clean sameAs graph.

• N: Notability

  Make the wider web corroborate the recommendation. Earn third-party mentions, platform-hosted reach, links, and organic community presence.

Checklist

S Structure 10 items

1. 1. Key pages open with a 30 to 60 word answer-first summary.
2. 2. H1, H2, and H3 hierarchy describes meaning, not visual layout.
3. 3. Core facts are visible HTML, not images, PDFs, or JS-only state.
4. 4. Top competing categories have explicit comparison pages or tables.
5. 5. Major pages answer real buyer or user questions.
6. 6. Product or service pages answer what it does, who it is for, price, and next step.
7. 7. Schema exists on key pages and matches visible copy.
8. 8. Pages render usefully without JavaScript, or have SSR / prerender fallback.
9. 9. Long-form pages have anchors for sub-answer extraction.
10. 10. llms.txt and llms-full.txt exist where an owned site is part of the corpus.

E Evidence 10 items

1. 1. Major quantitative claims link to a method page, case study, or source.
2. 2. Original research, methodology, or a whitepaper lives under a durable URL.
3. 3. At least one case study uses names, numbers, and dates.
4. 4. Independent reviews or public product signals exist outside the site.
5. 5. Substantive articles have a credentialed byline.
6. 6. Pricing or pricing logic is public enough to cite.
7. 7. Testimonials are attributed with name, role, company, and link where possible.
8. 8. Press, podcasts, or talks are listed with reachable links.
9. 9. Statistics cite primary sources, not aggregator summaries.
10. 10. An About or Methodology page explains how the work is done.

E Entity 10 items

1. 1. The canonical name is identical across owned and platform-hosted surfaces.
2. 2. One sentence describes the entity consistently across profiles.
3. 3. Person, Product, or Organization schema links the sameAs graph.
4. 4. The About page is about the entity, not only a marketing pitch.
5. 5. Founder, company, and product relationships are explicit.
6. 6. Wikidata exists or is planned where notability allows.
7. 7. Local or service entities have a consistent Google Business Profile.
8. 8. Name collisions are disambiguated in titles, descriptions, and About copy.
9. 9. Profile copy is dated or updated within the last 12 months.
10. 10. Photos, logos, and bios match across important surfaces.

N Notability 11 items

1. 1. Independent third-party publications mention the entity recently.
2. 2. The entity appears in relevant best-of, top-N, or alternatives pages.
3. 3. Organic discussion exists in subject-relevant communities.
4. 4. A meaningful number of links come from high-authority domains.
5. 5. Wikipedia presence or mentions exist where notability standards allow.
6. 6. There is a speaking, podcast, guest-writing, or public expertise trail.
7. 7. Platform-hosted properties show visible engagement and active cadence.
8. 8. Partnerships or integrations appear on partner-owned pages.
9. 9. Customers or collaborators publish their own proof where possible.
10. 10. A key person has a public trail outside the entity's owned channels.
11. 11. Claimed awards come from editorial sources with real criteria.